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Is a turnkey solution right
for me?
Implementing a turnkey solution is not necessarily the best choice for all merchants.
To determine whether a turnkey solution is a viable option for your business, there
are a number of important considerations to make.
What are my design requirements?
If you require a unique design for your business, it may be a challenge to find
a turnkey provider that can meet your specific design specifications as they often
supply templates for content without deviating too much from them.
What are my business objectives?
It is important to understand where your business is heading in the future. In particular,
do you need complete E-commerce building capability? If you do not need all E-commerce
components immediately, it may be better to build the site as your business grows
or choose a turnkey provider who can grow with your business.
What are my technical capabilities?
Before deciding to work with a turnkey provider it is necessary to evaluate the
technical expertise available within your company. For instance, if you have programmers
and designers, it may be better to take advantage of these in-house resources rather
than outsource the work to a turnkey provider.
How quickly do I need the E-commerce
site developed?
If you need rapid deployment, a turnkey provider can get your site up and running
relatively quickly, usually in a few weeks or less.
What is my budget and resource
commitment?
If you are a small business with a limited budget and few resources a turnkey provider
may be the best option.
How do I choose a turnkey provider?
Once you decide to use a turnkey provider to build your E-commerce site, it is recommended
that you develop a list of requirements to track your needs and assist you select
the best provider. The solution you choose will depend on your business objectives,
your site requirements, the services you need, the cost of the potential solution,
and the provider itself.
Review Your Business Objectives
When choosing your turnkey provider it is important to review your business objectives.
If you have aggressive targets, then you should ensure the provider offers you room
to grow. In particular, it is important to know your budgetary and deadline constraints
to ensure that the provider can meet the project deadlines on budget. You should
also identify the key priorities of your businesses, such as staying within schedule
or budget, building your existing brand identity, or training your staff.
Determine Your Web Site Requirements
Do I want full E-commerce capability?
When determining your site requirements one of the first considerations you should
make is whether you will have a site with full E-commerce capability. In other words,
will you be accepting online payments? This decision will depend on your business
type. For instance, if you own a pizza business, you would not accept online payments,
as it would be faster and cheaper to accept orders through phone or fax.
What kind of shopping cart
solution do I want?
If you decide to sell online you need to consider what you want in a shopping cart
solution, which will enable customers to order through your site and provide you
with a way to collect and record purchasing decisions by your customers. For instance,
do you require a solution that will simply total costs and provide shipping and
tax calculations? Or, do you require a more complex shopping cart; for instance,
one that can provide consumers with more options for selection i.e. size and color,
confirmation of the order, etc.?
What payment options will I
offer?
Another consideration is the payment options you offer your customers. If you decide
to accept credit cards for online purchases and implement real-time transacting,
you will need an Internet merchant account. Many turnkey solutions require that
you use a specific merchant account provider while others let you choose your own.
Before making a decision ensure you understand how the merchant fees work.
What security features do I
want?
If you accept credit card details and other sensitive consumer information through
your site, you will need to consider the security features of the payment gateway.
For instance, do you need high-level security for your business? If so, you may
consider implementing secure electronic transactions (SET). If SET is a consideration,
it is important to evaluate and balance your needs with the cost to implement such
as solution as it is very expensive. If you decide to use digital certificates,
you should determine whether your provider will register your site with the appropriate
certification authority or whether you need to do it yourself.
What are my storage and bandwidth
requirements?
Your turnkey provider will most likely offer hosting services as part of its solution.
It is necessary to make sure the provider can offer you enough storage and bandwidth
for your site and to determine how it charges for additional storage and bandwidth
when your business grows.
What are my inventory and delivery
management requirements?
If you already use an inventory management system, it is important to examine whether
the turnkey provider offers a solution that will provide a good fit with the systems
you have in place. For instance, if you track inventory or send reminders to customers
through a customer database, ensure you can download information directly to your
existing database. As well, if you have a broad range of products to sell, it would
be tedious to enter information manually into a catalog, so you will need to find
a solution that enables you to upload product descriptions into the catalog.
In terms of shipping, while some turnkey providers offer links to shipping service
sites so that customers can check their order status, most turnkey providers do
not handle warehousing or shipping.
What are my design and content
requirements?
Most turnkey providers offer templates from which to choose a design for your E-commerce
site. You will need to examine the various styles they offer and see if any fit
your business. As well, it is important to consider your content requirements when
choosing a provider. If you have a wide array of products and services that require
the addition of a lot of information, you need templates that can hold this information.
Another consideration is how much control you want over your content. If you would
like access to your site during and after development, many providers will give
you access to your site through a user name and password
Determine Additional Services You Need
Do I need marketing services?
Some turnkey providers offer marketing support such as search engine placement,
Meta tagging, and newsletters. Ensure you research the levels of marketing support
offered by the provider in addition to the associated costs.
Do I need training for my staff?
Depending on the complexity of your solution, you may want to consider providing
training to your employees. Some turnkey providers will offer this service. Be sure
to check out the cost.
Do I need reporting and administration
tools?
Implementing reporting and administration tools is a beneficial addition for your
site, particularly when your business grows and you want to gain an understanding
of your customers' buying behavior. Most turnkey providers offer you a method to
monitor your site traffic and track customer usage patterns. Make sure you understand
how the reporting program works. Most providers also offer administrative tools
that enable you to effectively manage your site such as updating your product and
service information, and adding sales prices.
Evaluate How Much the Solution Will Cost You
No two turnkey providers are exactly alike, so it is important to assess what is
included in the solution and understand the associated costs. It is recommended
that you get several estimates so you can compare rates and determine what distinguishes
one solution provider from another. The estimates should include price ranges to
provide flexibility in costing. For instance, you may get new ideas as the project
proceeds and the provider may develop new ideas as it gets to know your business
better. Cost flexibility will not only provide some control, but also provide room
for change.
Turnkey solutions can cost up to a few thousand dollars per month. The cost depends
on what is included in your solution and will vary with each provider. Be sure to
ask about the cost of specific features you would like to add to your site.
Some costs to consider are:
Domain Name: Not all turnkey providers will purchase
a domain name for you when you are building your site from scratch.
Hardware: Depending on the complexity of your site,
you may need to purchase hardware that can better support it, i.e. multimedia computer.
However, most turnkey providers only require that you have a computer that can connect
to the Internet.
Software: You could be required to purchase software
that is compatible with the provider's solution. It may also be necessary to upgrade
the storage capacity of your computer or use a newer browser to view your pages
while you are building your site.
Content: The content that you add to your site
is your responsibility. The content can include graphics, which you may need to
purchase, or graphic designs that could require hiring a designer.
Do Your Homework
To avoid unexpected service problems, costs, and limitations during your E-commerce
site development, it is important to do your homework.
Call past customers.
To determine what a provider is like to work with it is helpful to interview a number
of its past customers. The customers should give you an indication of whether the
solution was finished on time and within budget, and that the service provided was
acceptable.
Look at past customer sites.
Reviewing past customer sites will not only give you an indication of the types
of templates the provider offers, but also provide you with an opportunity to test
the functionality of the site using the provider's technology, including navigation
and page loading time.
Review the provider's web site.
The provider's web site should provide you with information about its products and
services, and pricing. Many times, there are also testimonials on the site, which
provide an indication of customer satisfaction. As well, some sites also provide
samples of their technology.
Call the provider's service
department.
To test the customer service of the provider, it is useful to call its service department
and evaluate how thoroughly your questions are answered, how quickly service is
provided and how courteous the service representative is during the call. It is
particularly beneficial to evaluate how the provider deals with problems at unusual
hours.
Read up on turnkey solutions.
There are many resources available that provide information about turnkey solutions
and evaluate turnkey providers. Information on costs and specials is also available.
How do I work effectively with
my provider?
Outline Technical Requirements: There should be agreement on the technology that
will drive your site and provide you with the functions you want including applications
and programming languages.
Outline Web Site Requirements: Web requirement such as E-commerce components,
design and content should be provided to the entire team.
Set Timelines: The timelines for the project including
milestone dates should be outlined and provided to all players involved in the development
of the site.
Identify Roles and Responsibilities
of the Players: To help you
anticipate your needs before you begin the project, it is helpful to identify the
various tasks of the project and define who will undertake those tasks. In particular,
an individual from your business, as well as an individual from the provider need
to act as primary contacts. These individuals should have decision-making authority.
Develop a Site Maintenance Plan: A maintenance plan should be developed
and budgeted for the site. The plan should outline when the site will be updated,
who will do it and how often it will be done. Your provider should provide maintenance
procedures to assist you.
Sign a Contract: During the contract development process
it is useful to write down the project as you understand it including costs, terms,
services to be provided, etc. When you sign the contract carefully read the terms
and conditions of use to make sure you have not missed anything. If you have problems
understanding any part of the contract, contact a representative from the provider
to clarify your understanding and record any comments that individual makes about
the agreement.
Approval Process: A plan should be developed that outlines
how contract changes will be implemented and who is responsible for keeping the
project documents updated.Good luck
For all your tyrnkey needs do contact us.
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